[Audience]: What is your plan for distribution? Have you considered licensing your technology to other companies? [Martin Eberhard]: OK. So, I’m going to tread carefully here on the distribution side. Anybody in this room here who is like a car dealer? Your dad? Here's the thing. The way that cars are sold today are sold through franchises. In every single state in the country, the automotive franchises are protected by very special class of laws. Here in California, there are automotive franchise laws that apply just to car dealers and nobody else. These were created a long time ago when the only way that Ford or General Motors could sell a car is that guy in a plaid suit. They would sell it to your mom or your grandma or whatever. That was a deal that they cut with the devil. They basically gave away the right to sell their cars forever. The way the laws work, if we ever sell a franchise to anybody, it's all over. You can never take it back. If you own a Ford dealership, Ford cannot come in to your predefined territory ever and put another dealership in. Your children have the legal right to inherit that dealership in perpetuity. They can never take it back. They can't buy you out. They can't make overtures to buy you out. They can't mess with your financing. Nothing they can do. About the only way that they can get your dealership back from you is if you commit some felony. Then they come in and take it back. So I didn't understand this, and I got in that homologation phase. I got to read those rules. When I understood it, I'm like, Holy shit. I don't think I want to do that! So we've decided to sell our cars directly to our customers, and we're opening the stores gradually, slowly as we can afford to, around the country that sell the cars and service them. We're shutting up a service network to bring our own parts in there. It is difficult. It is expensive, but I think it's cheaper and easier than selling into an existing fr...