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Strategy for Creating Customer Awareness

Duration: 5:32 Added: Nov 5, 2009 Channel: Stanford ECorner
Rating: (0 ratings) Views: 0 Category: Business
Tien Tzuo, Chief Strategy Officer for Salesforce.com, believes that investments are shifting from direct-marketing campaigns to online marketing. Customer awareness is created through buzz, PR and dialogues in the marketplace rather than spending a great deal on advertising.

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