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Ford’s small car strategy for India

Duration: 3:38 Added: Nov 6, 2009 Channel: NDTV
Rating: (0 ratings) Views: 1 Category: Business
Ford Motor is trying hard to prove its mettle in key global markets like India. According to Jim Farley, Ford’s group vice president of global marketing, the greatest challenge here is not developing a small car, but to market it.
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