What am I looking for when I hire people? So first of all, I look for a functional expertise. An engineer needs to know how to code and head of supply chain needs to understand that. But way beyond that, first of all, I’d look for, what is the portfolio skill required to be successful? Particularly as an entrepreneur, I think one of the key things is realize and I made some of these mistakes earlier in my career was you don't know everything, and you can't do everything, and you're not good at everything. And so I think it's better to understand what are your strengths and amplify those versus taking what are your weaknesses and trying to make those modestly better. Now, there are some things you're going to have to have a minimum capability of. Communication is one of those. But if you're not the world's greatest strategist, don't try to go into a strategy role. Amplify your capability. So I look for someone who has healthy self-awareness about what are their strengths. And then I look for, how does that person's overall skills fit into the portfolio of skills needed for that position. And I believe in the right person with the right skills in the right job at the right time with the right attitude. And you have to have all of those. You can have the most brilliant individual. But if they can't get along with people and the job requires cross-functional collaboration, then it's not going to be successful. So at Shutterfly, we evaluate the people on both the 'what,' what they do and what they perform and what results they get. But also on the 'how,' how do they achieve those results. Is it consistent with our culture? I look for communication skills, both written and oral. You know, in this world of email and text messaging, written is in some way is becoming more interesting, though I have no idea what these three-letter things that my kids are already texting me is all about. I look for problem-solving skills, particularly under uncertainty and ...