RingCentral provides virtual PBX phone systems, which include automated greetings, dial-by-name directories, toll free numbers, multiple extensions, and programmable call and voicemail forwarding, all enabled by an online interface. This is an affordable way for small or distributed companies to appear more professional and unified, and enable remote and on-site employees to effectively connect with colleagues and customers. In this interview, Praful Shah discusses the RingCentral features, pricing, and use examples, as well as an overview of his own role in the company as VP of Strategy.